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Amnesty Cloud Terms of Service

These Amnesty Cloud Terms of Service (this “Agreement”) are entered into by Amnesty Cloud LLC (“Amnesty Cloud”) and the entity executing this Agreement (“You”). This Agreement governs Your use of the standard Amnesty Cloud Solutions (the “Service”). BY CLICKING THE “I ACCEPT” BUTTON, COMPLETING THE REGISTRATION PROCESS, OR USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE REVIEWED AND ACCEPTED THIS AGREEMENT AND ARE AUTHORIZED TO ACT ON BEHALF OF AND BIND TO THIS AGREEMENT, THE OWNER OF THIS ACCOUNT.

Our Service is a business tool. You must only use our Service exclusively for purposes relating to your trade, business, craft, or profession.

In consideration of the parties respective rights and obligations that are described in this Agreement, the parties agree as follows:
1. Definitions.
“ACS” is an abbreviation and Trademark used by Amnesty Cloud which means Amnesty Cloud Solutions (“Amnesty Cloud”).

“Account” refers to the account for the Service and UA Properties and GA4 Properties. For UA Properties, all Views (as applicable) associated with a single UA Property will have their Hits aggregated before determining the charge for the Service for that UA Property.

“Confidential Information” includes any proprietary data and any other information disclosed by one party to the other in writing and marked “confidential” or disclosed orally and, within five business days, reduced to writing and marked “confidential”. However, Confidential Information will not include any information that is or becomes known to the general public, which is already in the receiving party’s possession before disclosure by a party, or which is independently developed by the receiving party without the use of Confidential Information.

“Customer Data” or “Amnesty Cloud Bureau” means the data that you collect, process, or store using the Service concerning the characteristics and activities of Users.

“Documentation” means any accompanying documentation made available to You by Amnesty Cloud (“ACS”) for use with the Processing Software, including any documentation available online.

“Property” means any web page, application, other property, or resource under Your control that either sends data to or uses data provided by Amnesty Cloud.

“UA Property” means a “Universal Analytics Property”, which is the compilation of Amnesty Cloud Analytics, settings, and information associated with the same ‘Property ID’.

“Event” means a base unit of measurement that is processed in the Service through a GA4 Property, which may include but is not limited to a page view, transaction, screen view, or other interactions. An Event can be a call to the Service from various libraries or otherwise delivered to the Service by ACS.

“GA Property” means a UA Property or GA4 Property, as applicable.

“GA4 Property” (formerly known as an ‘App + Web’ property) means the compilation of Amnesty Cloud’s settings and information associated with the same ‘Property ID’ to which Events are sent.

“GAMC” means the Google Analytics Measurement Code, which is installed on a Property to collect online Customer Data, together with any fixes, updates, and upgrades provided to You.

“Amnesty Cloud Affiliates” means Amnesty Cloud and its wholly owned subsidiaries.

“OSCI” means an “Officially Supported Client Interface”, which is a mechanism or protocol made available by or supported by Amnesty Cloud that can be used to send Hits or Events, as applicable, to the Service.

“Platform Home” means the user interface through which You can access certain Amnesty Cloud Platform-level functionality.

“Processing Software” means the Amnesty Cloud server-side software and any upgrades, which analyzes the Customer Data and generates the Reports.

“Property” means any web page, application, other property, or resource under Your control that sends data to or uses data from Amnesty Cloud.

“Privacy Policy” means the privacy policy on a Property created by Amnesty Cloud. More information at

“Report” means the resulting analysis presented by, some of which may include an analysis of an Event.

“SDKs” mean certain software development kits, which may be used or incorporated into a Property app to collect Customer Data, together with any fixes, updates, and upgrades provided to You.

“Servers” means the servers controlled by an Amnesty Cloud & Amnesty Cloud Affiliate on which the Processing Software and Customer Data are stored.

“Software” means Processing Software, GAMC, and/or SDKs.

“Third Party” means any third party (i) to which You provide access to Your Account or (ii) for which You use the Service to collect information on the third party’s behalf.

“Users” means users and/or visitors to Your Properties.

“View” means the collection of settings that together determine the information to be included in, or excluded from, Reports for UA Properties. For example, a View could be established to view a small portion of a website as a unique Report.

The words “include” and “including” means ” but not limited to”.
2. Fees and Service.

Subject to Section 15, the Service is provided without charge to You for (a) GA4 Properties and (b) UA Properties for up to 10 million Hits per UA Property per month. Amnesty Cloud may change its fees and payment policies for the Service from time to time including the addition of costs for geographic data, the importing of cost data from search engines, or other fees charged by Amnesty Cloud or another Amnesty Cloud Affiliate by third party vendors for the inclusion of data in the Service reports. The changes to the fees or payment policies are effective upon Your acceptance of those changes which will be posted by mail. Unless otherwise stated, all fees are quoted in U.S. Dollars. Any outstanding balance becomes immediately due and payable upon termination of this Agreement and any collection expenses (including legal fees) incurred by Amnesty Cloud will be included in the amount owed and may be charged to the credit card or other billing mechanism associated with Your account.
3. Member Account, Password, and Security.

To register for the Service, You must complete the registration process by providing Amnesty Cloud with current, complete, and accurate information as prompted by the registration form, including Your e-mail address (username) and password. You will protect Your passwords and take full responsibility for Your own, and third-party, use of Your accounts. You are solely responsible for any activities that occur under Your Account (save for activities carried out by, or on behalf of, Amnesty Cloud Affiliates). You will notify Amnesty Cloud immediately upon learning of any unauthorized use of Your Account or any other breach of security. Amnesty Cloud support staff may, from time to time, log in to the Service under Your customer password to maintain the service, including to provide You assistance with technical or billing issues.
4. Nonexclusive License.

Subject to the terms and conditions of this Agreement, (a) Amnesty Cloud grants You a limited, revocable, non-exclusive, non-sublicensable license to install, copy, and use the GAMC and/or SDKs solely as necessary for You to use the Service on Your Properties or Third Party Properties; and (b) You may remotely access, view and download Your Reports stored at You will not (and You will not allow any third party to) (i) copy, modify, adapt, translate or otherwise create derivative works of the Software or the Documentation; (ii) reverse engineer, decompile, disassemble, or otherwise attempt to discover the source code of the Software, except as expressly permitted by the law in effect in the jurisdiction in which You are located; (iii) rent, lease, sell, assign or otherwise transfer rights in or to the Software, the Documentation or the Service; (iv) remove any proprietary notices or labels on the Software or placed by the Service; (v) use, post, transmit or introduce any device, software or routine which interferes or attempts to interfere with the operation of the Service or the Software; or (vi) use data labeled as belonging to a third party in the Service for purposes other than generating, viewing, and downloading Reports. You will comply with all applicable laws and regulations in Your use of and access to the Documentation, Software, Service, and Reports.
5. Confidentiality and Beta Features.

Neither party will use or disclose the other party’s Confidential Information without the other’s prior written consent except to perform its obligations under this Agreement or if required by law, regulation, or court order; in which case, the party being compelled to disclose Confidential Information will give the other party as much notice as is reasonably practicable before disclosing the Confidential Information. Certain Service features are identified as “Alpha,” “Beta,” or “Experiment,” (either within the Service or elsewhere by Amnesty Cloud) or as otherwise unsupported or confidential (collectively, “Beta Features”). You may not disclose any information from Beta Features or the terms or existence of any non-public Beta Features. Google and the Google Affiliates will have no liability (including any indemnification obligations) arising out of or related to any Beta Features. Any use of Beta Features will be solely at Your own risk and may be subject to additional requirements as specified by Amnesty Cloud. Amnesty Cloud is not obligated to provide support for Beta Features and Amnesty Cloud may, at its sole discretion, cease providing Beta Features as part of any Services.
6. Information Rights and Publicity.

Amnesty Cloud will not share Your Customer Data or any Third Party’s Customer Data with any third parties unless Amnesty Cloud (i) has Your consent for any Customer Data or any Third Party’s consent for the Third Party’s Customer Data; (ii) concludes that it is required by law or has a good faith belief that access, preservation or disclosure of Customer Data is reasonably necessary to protect the rights, property or safety of Amnesty Cloud, its users or the public; or (iii) provides Customer Data in certain limited circumstances to third parties to carry out tasks on Amnesty Cloud’s behalf (e.g., billing or data storage) with strict restrictions that prevent the data from being used or shared except as directed by Google. When this is done, it is subject to agreements that oblige those parties to process Customer Data only on Google’s instructions and in compliance with this Agreement and appropriate confidentiality and security measures.
7. Privacy.

You will not and will not assist or permit any third party to pass information, hashed or otherwise, to Amnesty Cloud that Amnesty Cloud could use or recognize as personally identifiable information, except where permitted by, and subject to, the policies or terms of Amnesty Cloud analytic features made available to You, and only if, any information passed to Amnesty Cloud for such Amnesty Cloud Analytics feature is hashed using industry standards. You will have and abide by an appropriate Privacy Policy and will comply with all applicable laws, policies, and regulations relating to the collection of information from Users. You must post a Privacy Policy and that Privacy Policy must provide notice of Your use of cookies, identifiers for mobile devices (e.g., Android Advertising Identifier or Advertising Identifier for iOS) or similar technology used to collect data. You must disclose the use of Amnesty Cloud Analytics, and how it collects and processes data. This can be done by displaying a prominent link to the site “How Amnesty Cloud uses information from sites or apps that use our services”, (located at, or any other URL that Amnesty Cloud may provide from time to time). You will use commercially reasonable efforts to ensure that a User is provided with clear and comprehensive information about, and consents to, the storing and accessing of cookies or other information on the User’s device where such activity occurs in connection with the Service and where providing such information and obtaining such consent is required by law.

You must not circumvent any privacy features (e.g., an opt-out) that are part of the Service. You will comply with all applicable Amnesty Cloud policies located at (or such other URL as Amnesty Cloud may provide) as modified from time to time (the “Amnesty Cloud Policies”).

You may participate in an integrated version of Amnesty Cloud and certain Amnesty Cloud advertising services (“Amnesty Cloud Advertising Features”). If You use Amnesty Cloud Advertising Features, You will adhere to the Amnesty Cloud Advertising Features policy (available at Your access to and use of any Amnesty Cloud advertising service is subject to the applicable terms between You and Amnesty Cloud regarding that service.

If You use the Platform Home, Your use of the Platform Home is subject to the Platform Home Additional Terms (or as subsequently re-named) available at (or such other URL as Amnesty Cloud may provide) as modified from time to time (the “Platform Home Terms”).

To the extent that Your use of the Service is within scope, You and Amnesty Cloud agree to the Amnesty Cloud Ads Data Processing Terms at (the “Processing Terms”). Amnesty Cloud will not modify the Processing Terms, except as expressly permitted under the Processing Terms.
8. Indemnification.

To the extent permitted by applicable law, You will indemnify, hold harmless and defend Amnesty Cloud, at Your expense, against (a) any and all third-party claims, actions, proceedings, and suits brought against Amnesty Cloud or any Amnesty Cloud Affiliate or any of their officers, directors, employees, agents or affiliates, and (b) all related liabilities, damages, settlements, penalties, fines, costs or expenses (including, reasonable attorneys’ fees and other litigation expenses) incurred by any Amnesty Cloud Affiliate or any of their officers, directors, employees, agents or affiliates, arising out of or relating to such third-party claims, actions, proceedings, and suits; in each case as a result of (i) Your breach of any term or condition of this Agreement, (ii) Your use of the Service, (iii) Your violations of applicable laws, rules or regulations in connection with the Service, (iv) any representations and warranties made by You concerning any aspect of the Service, the Software or Reports to any Third Party; (v) any claims made by or on behalf of any Third Party pertaining directly or indirectly to Your use of the Service, the Software or Reports; (vi) violations of Your obligations of privacy to any Third Party; and/or (vii) any claims with respect to acts or omissions of any Third Party in connection with the Service, the Software or Reports. Amnesty Cloud will provide You with written notice of any claim, suit, or action from which You must indemnify Amnesty Cloud Affiliates. You will cooperate as fully as reasonably required in the defense of any claim. Amnesty Cloud reserves the right, at its own expense, to enforce this Section 8 on behalf of all Amnesty Cloud Affiliates and assume the exclusive defense and control of any matter subject to indemnification by You.
9. Third Parties.

If You use the Service on behalf of a Third Party or a Third Party otherwise uses the Service through Your Account, whether or not Amnesty Cloud authorizes you to do so. You represent and warrant that (a) You are authorized to act on behalf of and bind to this Agreement, the Third Party to all obligations that You have under this Agreement, (b) Amnesty Cloud may share with the Third Party any Customer Data that is specific to the Third Party Properties, and (c) You will not disclose Third Party’s Customer Data to any other party without the Third Party’s consent.


12. Proprietary Rights Notice.

The Service, which includes the Software and all Intellectual Property Rights therein is, and will remain, the property of Amnesty Cloud (and the other Amnesty Cloud Affiliates). All rights in and to the Software not expressly granted to You in this Agreement are reserved and retained by Amnesty Cloud and its licensor without restriction, including, Amnesty Cloud’s (and the other Amnesty Cloud Affiliates’) right to sole ownership of the Software and Documentation. Without limiting the generality of the foregoing, You agree not to (and not to allow any third party to): (a) sub license, distribute, or use the Service or Software outside of the scope of the license granted in this Agreement; (b) copy, modify, adapt, translate, prepare derivative works from, reverse engineer, disassemble, or de-compile the Software or otherwise attempt to discover any source code or trade secrets related to the Service or Documentation; (c) rent, lease, sell, assign or otherwise transfer rights in or to the Software, Documentation or the Service; (d) use, post, transmit or introduce any device, software or routine which interferes or attempts to interfere with the operation of the Service, Documentation or the Software; (e) use the trademarks, trade names, service marks, logos, domain names and other distinctive brand features or any copyright or other proprietary rights associated with the Service for any purpose without the express written consent of Amnesty Cloud; (f) register, attempt to register, or assist anyone else to register any trademark, trade name, serve marks, logos, domain names and other distinctive brand features, copyright or other proprietary rights associated with Amnesty Cloud (or any other Amnesty Cloud Affiliate) other than in the name of Amnesty Cloud (or another Amnesty Cloud Affiliate, as the case may be); (g) remove, obscure, or alter any notice of copyright, trademark, or other proprietary right appearing in or on any item included with the Service or Software; or (h) seek, in a proceeding filed during the term of this Agreement or for one year after such term, an injunction of any portion of the Service based on patent infringement.
13. U.S. Government Rights.

If the use of the Service is being acquired by or on behalf of the U.S. Government or by a U.S. Government prime contractor or subcontractor (at any tier), by 48 C.F.R. 227.7202-4 (for Department of Defense (DOD) acquisitions) and 48 C.F.R. 2.101 and 12.212 (for non-DOD acquisitions), the Government’s rights in the Software, including its rights to use, modify, reproduce, release, perform, display or disclose the Software or Documentation, will be subject in all respects to the commercial license rights and restrictions provided in this Agreement.
14. Term and Termination.

Either party may terminate this Agreement at any time with notice. Upon any termination of this Agreement, Amnesty Cloud will stop providing, and You will stop accessing the Service or property. Additionally, if Your Account and/or GA Properties are terminated, You will (i) delete all copies of the GAMC from all Properties and/or (ii) suspend any use of the SDKs within 3 business days of such termination. In the event of any termination (a) You will not be entitled to any refunds of any usage fees or any other fees, and (b) any outstanding balance for Service rendered through the date of termination will be immediately due and payable in full and (c) all of Your historical Report data will no longer be available to You.
15. Modifications to Terms of Service and Other Policies.

Amnesty Cloud may modify these terms or any additional terms that apply to the Service to, for example, reflect changes to the law or changes to the Service. You should look at the terms regularly. Amnesty Cloud will post notice of modifications to these terms at, the Amnesty Cloud Policies at, or other policies referenced in these terms at the applicable URL for such policies. Changes will not apply retroactively and will become effective no sooner than 14 days after they are posted. If You do not agree to the modified terms for the Service, You should discontinue Your use of Amnesty Cloud’s Services. No amendment to or modification of this Agreement will be binding unless (i) in writing and signed by a duly authorized representative of Amnesty Cloud, (ii) You accept updated terms online, or (iii) You continue to use the Service after Amnesty Cloud has posted updates to the Agreement or to any policy governing the Service.
16. Miscellaneous, Applicable Law and Venue.

(a) Amnesty Cloud will be excused from performance in this Agreement to the extent that performance is prevented, delayed, or obstructed by causes beyond its reasonable control. (b) This Agreement (including any amendment agreed upon by the parties in writing) represents the complete agreement between You and Amnesty Cloud concerning its subject matter and supersedes all prior agreements and representations between the parties. (c) Suppose any provision of this Agreement is held to be unenforceable for any reason. In that case, such provision will be reformed to the extent necessary to make it enforceable to the maximum extent permissible to effect the intent of the parties, and the remainder of this Agreement will continue in full force and effect. (d) This Agreement will be governed by and construed under the laws of the state of California without reference to its conflict of law principles. In the event of any conflicts between foreign law, rules, and regulations, and California law, rules, and regulations, California law, rules, and regulations will prevail and govern. Each party agrees to submit to the exclusive and personal jurisdiction of the courts located in Kansas City, KANSAS. The United Nations Convention on Contracts for the International Sale of Goods and the Uniform Computer Information Transactions Act does not apply to this Agreement. You will comply with all applicable export control and sanctions laws and regulations, including (i) the Export Administration Regulations (“EAR”) maintained by the U.S. Department of Commerce, (ii) trade and economic sanctions maintained by the U.S. Treasury Department’s Office of Foreign Assets Control, and (iii) the International Traffic in Arms Regulations (“ITAR”) maintained by the U.S. Department of State. (f) Any notices to Amnesty Cloud must be sent to [email protected] Legal Department and are deemed given upon receipt. (g) A waiver of any default is not a waiver of any subsequent default. (h) You may not assign or otherwise transfer any of Your rights in this Agreement without Amnesty Cloud’s prior written consent, and any such attempt is void. (i) The relationship between Amnesty Cloud and You is not one of a legal partnership relationship but is one of independent contractors. (j) This Agreement will be binding upon and inure to the benefit of the respective successors and assigns of the parties hereto. (k) The following sections of this Agreement will survive any termination thereof: 1, 4, 5, 6 (except the last two sentences), 7, 8, 9, 10, 11, 12, 14, 16, and 17.
17. Amnesty Cloud SDKs and Google Firebase.

If You link a GA Property to Firebase (“Firebase Linkage”) as part of using the Service, the following terms, in addition to Sections 1-16 above, will also apply to You, and will also govern Your use of the Service, including concerning Your use of Firebase Linkage. Other than as modified below, all other terms will stay the same and continue to apply. In the event of a conflict between Section 17 and Sections 1-16 above, the terms in Section 17 will govern and control solely concerning Your use of the Firebase Linkage.

The following sentence is added to the end of Section 7 as follows:
If You link a GA Property to a Firebase project (“Firebase Linkage”) (i) certain data from Your GA Property, including Customer Data, may be made accessible within or to any other entity or personnel specified in the applicable Firebase settings and (ii) that GA Property may have certain Service settings modified by authorized personnel specified in the applicable Firebase settings (notwithstanding the settings You may have designated for that GA Property within the Service).



Last Updated DECEMBER 15, 2023

Previous Versions

March 31, 2023
June 1, 2020